Raglan Arts Weekend is on the move to a new date and with a new project manager at the helm. The arts weekend will move from Auckland Anniversary weekend to Easter weekend in 2019 and former London-based public relations consultant Nicky Brzeska hopes to add her PR, brand management skills and fresh ideas to the popular art trail.
The format will remain the same – a preview exhibition in the weeks leading up to the weekend at the Old School and open studios during the weekend. Feedback from artists from 2018 is that not only did they sell work, they also made key
connections with art lovers across the country.
“The main message to get to artists is registrations are closing soon – Friday 9 November is the last day to register,” Nicky says. “Even though the event is in April, we want the brochures designed and printed before Christmas to ensure maximum exposure over the holidays. It also means we can really focus on PR early next year.”
Nicky recently organised an Artist Huddle at the Old School where an impressive number of artists and art enthusiasts gathered to provide their views on the event. “We received fantastic feedback and some really good ideas.”
This year, there is a website for the first time. Along with the four week exhibition and the extensive marketing for the weekend, the website will provide artists with more exposure and opportunities to profile themselves and their art.
“A key focus is to refresh the brand and ensure that it’s consistent across platforms – the brochure, the web site, the Facebook page and other marketing materials.”